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BOOK SUMMARY :

Journal of experimental social psychology 27 180 200 1991 cognitive responses in persuasion affective and evaluative determinants steven j breckler johns hopkins university and elizabeth c wiggins federal judicial center washington d c received september 6 1989 the effectiveness of a persuasive communication often depends on the nature of recipient generated cognitive responsescognitive responses in persuasion by thomas m ostrom timothy c brock richard e petty read preview excerpt the idea for this volume began in informal discussions among the three editors at ohio state university we felt that the 1970s had brought a fundamental change to traditional work in social psychology on the problems of attitudes cognitive responses in persuasion richard e petty thomas m ostrom thimothy c brock snippet view 1981 common terms and phrases activity advocated ajzen analysis anticipatory argued arguments assess attitude change attitude object attitudinal judgment attributes balance theory behavior brock cacioppo capital punishment causal chapter cognitive responses in persuasion book read reviews from worlds largest community for readers first published in 1982 routledge is an imprint of taylget this from a library cognitive responses in persuasion richard petty t m ostrom t c brock first published in 1982 routledge is an imprint of taylor and francis an informa company

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